About Me

Building and operating lifecycle email infrastructure in Braze, spanning multi-branch Canvas automation, audience segmentation via CSV/API imports, and UTM-based conversion tracking across campaigns.

Partnering with engineering and product teams to automate marketing operations, replacing manual campaign setup, segment imports, and tracking handoffs with API-driven pipelines.

Developing internal marketing tooling and dashboards covering campaign, SEO/AEO, and deal-page performance metrics.

Designed and built AI agents, RPAs and dashboards that support the backend operations for the chatbot on CapitaStar, CapitaLand's consumer app, strengthening response quality and the product team's iteration loops.

Owned the architecture of these systems end to end, spanning tool orchestration, evaluation criteria, automation logic, and dashboard metrics, integrated with the team's product workflow.

Partnered with business stakeholders and an external vendor across the product lifecycle: gathered requirements, obtained vendor quotes, and ran UAT to take chatbot enhancements from scope through rollout.

Conducted end-to-end business and requirements analysis for trading, clearing, and post-trade platforms, translating business objectives into clear functional requirements, and drafting and maintaining requirement documentation on Confluence aligned with end-to-end IT Solutions.

Managed and engaged stakeholders across business and technology teams by evaluating solution designs, identifying underlying requirements, process gaps, and risks, and managing requirements and decisions in JIRA.

Supported platform quality assurance through drafting acceptance test criteria and executing functional testing, helping to validate requirements and ensure solution readiness prior to delivery.

Revamped team reporting dashboards with Excel VBA, PowerBI, and Power Apps, leveraging structured processes, data-driven reporting and cross team collaboration.

Key projects worked on (information available on public channels): Iris-ST (new securities trading engine to replace the existing REACH-ST), Project N (Dual listing for Nasdaq listed companies in SGX).

Collaborated with internal teams to translate branding and operational needs into clear UI/UX requirements, ensuring alignment between business objectives, user experience considerations, and technical feasibility.

Developed and deployed responsive web pages with interactive features and content management system (CMS) using React.js, Next.js, Tailwind CSS, and Firebase, improving the company's online presence, maintainability, and content delivery speed.

Worked on an experimental computer vision pipeline with OpenCV and TensorFlow, including video preprocessing, model training and inference testing, to automatically identify non-laying chickens from live video feeds, improving farm management efficiency and support data-driven farm management decisions.

Customised and implemented ERP features in Microsoft Dynamics Business Central based on business requirements using Application Language (AL), translating business objectives into system functionality to support day-to-day operations across sales, inventory, and procurement workflows.

Automated cross-platform workflows between Dynamics 365 and nopCommerce using Azure Logic Apps and REST APIs, streamlining the flow of data across platforms, reducing manual data entry, and improving data consistency, saving the finance team an estimated 8 hours per week.

Conducted requirements analysis and designed automated customer re-engagement workflows, defining trigger conditions, business rules, and email logic using Power Automate, successfully re-engaging approximately 20% of lapsed customers and enabling consistent and timely customer communications.

Served mandatory national service with Singapore Army's 1st transport battalion. Drove big trucks and did a lot of admin work.